You Green? September 14, 2007Posted by gordonwatts in life, science.
I went out with some friends last night — and one of them was bidding on a photo-shoot for an add for VW cars. At the very end of the bid process the agency running the ad called up and asked “We are worried the carbon footprint for the ad shoot. Is there any way you can not use an RV?” The ad, I think, was for the European market. All I can say is: wow! If small things like this are done all across the industry and in everything that it does (like making the ads) — well, that is exactly what we need.